Global reach, local innovation
Daikin, a leading air conditioning manufacturer, argues that localising products matters in a global market where air conditioners look much the same to customers. The article gives no further detail on what that involves.
Why is Daikin localising its air conditioners for the Australian market?
HVAC installers and technicians may see manufacturers tailoring products and support to local conditions. The article is too thin to show any specific impact on day-to-day work.
Key takeaways
- Daikin is a leading air conditioning manufacturer.
- To customers, air conditioners from different brands often look the same.
- Daikin argues that localisation sets a manufacturer apart in a global market.
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